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Marketing Content Officer

Job Details

  • Agency: Tourism
  • Reference: R01272021
  • Posted: 08-Apr-2021
  • Closing Date: 23-Apr-2021
  • Salary: CI$48,816 - CI$65,664
  • Job Description

THE MINISTRY OF DISTRICT ADMINISTRATION, TOURISM & TRANSPORT

The Cayman Islands Department of Tourism

invites applications for the following post:

Marketing Content Officer

Working within the E-Business and International Research Unit, this Post supports marketing and sales initiatives, events, and promotions of the destination. The post holder works collaboratively with internal and external stakeholders to ensure optimal utilization of Cayman Islands Department of Tourism (CIDOT) websites, social media handles CRM, digital asset management (DAM) and other key marketing channels and tolls through high-level production and project management.

Key responsibilities include but not limited to the following:

  • Support the content creation process for the Department of Tourism websites
  • Ensure Social Media messages are accurate, scheduled and distributed in accordance with the CIDOTís Digital Media Framework
  • Develop content for Social Media messages such as videos, photos, etc
  • Coordinate and management of the annual Travel Planner
  • Support in the management of the Departmentís DAM and CRM tools
  • Liaise with agency partners and regional marketing teams on content related issues
  • Provide timely responses to e-mail and messages received through DOT digital channels
  • Assist with development and analysis of reports and competitive scans as requested

Applicants should possess the following education, experience, attributes and skills:

  • Bachelorís degree in Marketing, E-business, Communications, Social Media Management, Digital Media or a minimum 4 years equivalent experience in lieu of a degree.
  • Candidate should have at least 2+ years experience managing digital content
  • Strong understanding of technology and ability to self-teach new programmes
  • Social media management experience (content management, scheduling, reporting)
  • Excellent computer skills with working knowledge of Microsoft Suite, Canva, email marketing platform, photoshop and basic video editing skills
  • Excellent attention to detail
  • Excellent written communication skills
  • Ability to work independently with limited supervision and meet strict deadlines
  • Strategic focus
  • Demonstrates initiative and drives projects up to management level
  • Ability to work effectively with a wide variety of internal and external stakeholders
  • Strong project management skills
  • Flexibility will be essential

CANDIDATES WHO MEET THE CRITERIA ARE INVITED TO SUBMIT A GOVERNMENT APPLICATION FORM & RESUME TO:

Email: recruitment@caymanislands.ky

DEADLINE FOR RECEIPT OF APPLICATIONS: 23RD APRIL 2021

Benefits will be determined in accordance with the Public Service Management Law, Personnel Regulations, the Public Service Pensions Law and the CINICO Health Plan as may be amended from time to time. Pension and health benefits are non-contributory.